In 2011 Google was reported to say that online advertising alone could be worth more than $24 billion a year. It has grown significantly and in 2017 it is now worth $160 billion. With such money pouring into the industry, what is it actually doing to us all? Surely having all these ads online and in every public space from toilets to train doors is influencing us. Some say that it is a sign of prosperity and wealth, a natural by-product of capitalism.
Level: Intermediate: B1/B2
Running Time: 90 minutes +
Materials included
This free lesson plan is suitable for adults, teenagers, and General English classes. Each plan includes:
- A debate motion
- A summary of the controversy
- Points for both Pros and Cons
- Language to use in a debate
- Debate role cards to help identify student groups
- An article
- Statistics (true or false exercise)
- Vocab for the topic
Preparation
Worksheet download
Advertising is harmful – Discussion Questions and Article
Advertising is harmful – Pros and Cons Debating Pack
Further reading / additional resources
The Negative Effects of Advertising on Society
9 Negative Side Effects Of Advertising On Children
If We All Hate Ads So Much … Why Do They Still Exist?